To simplify the concepts, the use of print ads in newspapers and magazines is a simple example of traditional marketing. Other examples include flyers, commercials TV and radio, billboards, etc. On the other hand, when a business invests in building a website, advertising the brand name through different social media such as Facebook, Twitter, and YouTube, etc. this kind method is called digital marketing. Traditional Marketing is something that is mostly done offline and Digital Marketing is something that is mostly done online.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

A good website reflects your business brand, offers high-quality content and is easy-to-navigate. Your website is the key to a successful digital marketing strategy because all other digital marketing elements direct guests to your website, which should effectively convert guests.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers

Digital Marketing Services.

Search Engine Optimization (SEO)

Content Marketing.

Social Media Marketing.

Pay Per Click (PPC

Affiliate Marketing.

Native Advertising.

Marketing Automation.

Email Marketing.

Online PR

Inbound Marketing

What is the role of digital marketing to a company?

Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time.

If you've ever put an advert in a newspaper, you'll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There's no surefire way to know if that ad was responsible for any sales at all.

On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.